Elewa’s mission is to connect Yoruba artisans with diaspora Africans, promoting sustainable, culturally rich products that uplift communities and preserve Nigerian heritage. They aim to provide stable income opportunities for artisans while minimizing environmental impact.

Their vision is to build a social enterprise that fosters cross-cultural understanding, supports African artisans, and preserves African culture for future generations, while creating a lasting positive impact on both communities and the environment.